Client _ Antidenim
Project _ Graphic design
Year _ 2013


The project "666 Frames" is a tribute to the dark aesthetics that seems to be a growing influence in fashion, music and art. I wanted my project to be reminiscent of both the history of my native land and the Anti Denim philosophy. That’s why I chose to use Dante Alighieri and The Divine Commedy, that is seen as one of the greatest works of Italian literature.

This poem describes Dante’s journey through the three realms of the dead and is divided into three parts: Inferno, Purgatorio and Paradiso. This journey to the Underworld begins at Antiferno, a place next to Acheron, that is one of the rivers of Hell which serves as the outer boundary of Hell itself. The structure of the three realms follows a common numerical pattern of 9 plus 1, for example 9 circles of the Inferno, followed by Lucifer contained at its bottom.

So I decided to put the Anti Denim brand, representing Satan, in the middle of the illustration, surrounded by Dante and Virgilio, the quote from the third canto and the diagram of Hell’s circles.